Kevin Paz — Product Designer

kevin paz

product designer

I'm a collaborative and business-savvy product designer who helps teams simplify complex problems, turning their solutions into user-friendly experiences. Guided by research and data, I focus on identifying the right problem to solve.

See my work

My Work

Coming soon! | Growth through experimentation

Credit Karma | Seamless flow to TurboTax

Converted 880K users from Credit Karma to TurboTax by designing a multitude of diverse components for experimentation.

Coming soon!

End-to-end leadership

Credit Karma | Refund Recommendations

Increased unique click-through rates by 20%, by leading the end-to-end development of a new tax feature.

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Optimized experimentations

Credit Karma | Tax Intent Page

Achieved a 15% increase in CTR through research led design tweaks to a landing page that helps people get their tax refund faster.

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Optimizing the onboarding flow

GoDaddy | Google's onboarding flow

Boosted successful account creations by 22% for Google Merchant Center accounts through data- driven design decisions.

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Blue sky explorations

GoDaddy | Left navigation integration

Contributing to GoDaddy's exploration that'll implement an all new left navigation.

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Design leadership

Kosher Without Borders / App redesign

Reduced search times by 95% by leading small team and contributing to the redesign of a native mobile app.

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A little about me

Aloha its nice to meet you!

As a Maui, Hawai’i native, I'm a problem solver who values people-centered design. My interest in design came from a desire to challenge myself and apply my problem-solving skills in new ways. Prior to design, I held leadership positions in food and beverage operations, and worked as an electrician in my family's business.

When I'm not designing, you can find me engrossed in a book, practicing calisthenics, or enjoying good food and company.

When I'm not designing, you can find me engrossed in a book, practicing calisthenics, or enjoying good food and company.

What I've been working on

I'm working on himalayas.app with some smart people. It's our love letter to remote work. We're releasing new features via Twitter and on our changelog.

In late 2021, I created Untitled UI, the ultimate UI kit and design system for Figma that focuses on quality. This library started as a side project but has grown into the largest and best-selling Figma UI kit in the world.

I also created Untitled UI Icons, a clean, consistent, and neutral icon library crafted specifically for modern UI design. This was the #1 Product of the Week on Product Hunt and is now the highest-rated icon library on Gumroad. In 2022, I released two Untitled UI Webflow kits on Relume and Webflow Libraries.

I built (and later sold) goodbooks.io, the largest curated collection of 8,500+ book recommendations from some of the most successful and interesting people in the world. This project was the #1 Product of the Day on Product Hunt.

Prior, I was Head of Design @ UpGuard, one of the world’s fastest-growing cyber security startups with customers including NASA, PagerDuty, and the New York Stock Exchange.

I was the second employee @ Spaceship. Spaceship was the fastest-growing new entrant in the world, growing to $100m in assets and amassing a 50k+ waitlist in 3 months. They're now managing over $1bn in assets. Along the way, I designed pitch decks that raised $40m+ in venture capital.

I’ve worked with Australian startups that have gone on to raise $180m+ from some of the most notable investors in the world:

Design should be simple

I don’t have a background in design. This may sound alarming, but I consider a generalist approach an important asset.

I studied Management and Finance at UTS, Sydney, before working as an Ops Manager in high-growth startups. This involved learning fast and wearing a lot of hats. In mid-2019, I decided I wanted to pursue design.

Product design isn't as complicated or as difficult as everyone pretends it is. I believe good design should be simple and clear with a pragmatic focus on business growth.