kevin paz
product designer

I'm a collaborative and business-savvy product designer who helps teams simplify complex problems, turning their solutions into user-friendly experiences. Guided by research and data, I focus on identifying the right problem to solve.

Jordan Hughes

My Work

Figma user
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Increased unique click-through rates by 20%, by leading the end-to-end development of a new tax feature.
After shipping its MVP, I led the full product development process a new tax feature's iteration. We aimed to personalize the user's experience based on what we know about them
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Figma user
Untitled UI
Achieved a 15% increase in CTR through research led design tweaks to a landing page that helps people get their tax refund faster.
I drove the design tweaks for updating the content and value proposition that met our user's needs. Leveraging research to determine our users value and understandability gaps.
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Figma user
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Converted 880K users from Credit Karma to TurboTax by designing a multitude of diverse components for experimentation.
In order to conduct multiple experiments at the same time, a systemic design approach was taken to ensure we could collect accurate data. Which would allow us to rapidly shift the experiments as needed.
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Figma user
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Boosted successful account creations by 22% for Google Merchant Center accounts through data- driven design decisions.
As the SR UX Designer, I streamlined user-friendly elements in the onboarding flow linking GoDaddy merchants to Google. Collaborating  with internal and external stakeholders to prioritize key steps.
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Figma user
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Contributing to GoDaddy's exploration that'll implement an all new left navigation.
As part of the commerce design team, we led the efforts of updating GoDaddy's UI that would help understand the updates implications. Helping us identify potential challenges a user might encounter.  
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Figma user
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Reduced search times by 95% by leading small team and contributing to the redesign of a native mobile app.
A small team designed a revamped experience that make kosher travel easier for people. Ensuring we aligned with the web app to ensure we delivered a cohesive experience.
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