kevin paz
product designer
I'm a collaborative and business-savvy product designer who helps teams simplify complex problems, turning their solutions into user-friendly experiences. Guided by research and data, I focus on identifying the right problem to solve.
See my work
![Jordan Hughes](https://assets-global.website-files.com/653c6887f2d579f378b8399b/6552e4fd9387469ff6f8e3d0_Landing%20Page%20image.png)
My Work
Coming soon! | Growth through experimentation
Converted 880K users from Credit Karma to TurboTax by designing a multitude of diverse components for experimentation.
Coming soon!
End-to-end leadership
Increased unique click-through rates by 20%, by leading the end-to-end development of a new tax feature.
View case study
Optimized experimentations
Achieved a 15% increase in CTR through research led design tweaks to a landing page that helps people get their tax refund faster.
View case study
Optimizing the onboarding flow
Boosted successful account creations by 22% for Google Merchant Center accounts through data- driven design decisions.
View case study
Blue sky explorations
Contributing to GoDaddy's exploration that'll implement an all new left navigation.
View project
Design leadership
Reduced search times by 95% by leading small team and contributing to the redesign of a native mobile app.
View case study